Question 1

My marina fills by word of mouth — do I need a good website?

Accepted Answer

Yes, because word of mouth now runs through your website. An owner who hears about your yard googles it before calling, and new boat owners in the area find you by searching. A clear, trustworthy site confirms the referral and captures the newcomers word of mouth never reaches.

Question 2

How do I handle the seasonal nature of the business?

Accepted Answer

Let the site follow the calendar. Surface haul-out and winterisation in autumn, commissioning and launch in spring, and keep booking or enquiry paths obvious for whatever's in season. Off-season, point owners to what's next so the relationship stays warm.

Question 3

What matters most for a marine business site?

Accepted Answer

Being instantly clear about your location and services, proving you'll take good care of an expensive boat, and working flawlessly on a phone at the dock. Boat owners are cautious and mobile — clarity, trust, and a fast phone experience win the booking.

Question 4

Is local search really that important for a boatyard?

Accepted Answer

Very — because your customers are place-bound and search accordingly, often by harbor or town. A complete Google Business Profile and pages that name your location and services put you in front of exactly the boaters looking for a yard near their waters.

The Marine Website Checklist

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