Homemakers Interior Design
Interior Design, Hingham MA
A luxury portfolio and booking platform for a New England residential design firm.
100 Lighthouse score, 70% less booking friction
42°13′N · 70°56′W — Weymouth, Massachusetts
Custom web design,
built with precision.
Rivet Bay is a web design and SEO agency in Weymouth, Massachusetts, on Boston's South Shore. We build fast, custom websites that rank in search, get cited by AI answers, and turn visitors into customers.
A small Massachusetts studio with a national track record.
15+
Years of experience
Building high-performing, production-grade custom websites.
100+
Projects delivered
From local businesses to nationwide industry leaders.
0
Templates used
Every build is designed and written from a blank file.
Selected Work
Real clients. Live sites.
Most redesigns change how a site looks.
Yours needs to change what it does.
A typical website redesign treats the symptom. The real constraints are structural, and three of them come up in nearly every conversation we have.
One job, three disciplines.
Design, engineering, and search have to work as one system. A beautiful site nobody finds, or a fast site nobody trusts, produces the same quiet inbox.
Too many vendors.
A copywriter, a designer, a developer, and an SEO consultant, each on their own timeline, and you become the project manager. We keep it all under one roof.
The cost of waiting.
Search rankings and AI citations compound like interest. Every quarter on an aging platform is ground a competitor claims first.
Our Services
Everything your site needs. In-house.
Every step handled under one roof. No telephone game, no subcontracting, no templates.
Website Strategy & Positioning
We define your audience and blueprint a conversion-driven structure before writing a line of code.
Custom Website Design
Bespoke layouts with editorial typography and restraint that read as premium in five seconds.
High-Performance Development
Production-grade Next.js engineering, built for speed, semantics, and search accessibility.
SEO & Answer Engine Optimization
Content and structured data tuned for Google rankings and for citations in AI answers from ChatGPT, Perplexity, and Google AI Overviews.
Results you can measure.
We measure every launch by what it changes for the business: pipeline growth, sub-second load times, and visibility in both search engines and AI answers.
+217%
Average conversion lift
Across our last 24 platform launches
0.8s
Average page load
Statically rendered Next.js builds
94%
Top-10 search rankings
For contested target keywords
10K+
Qualified leads routed
To client pipelines in the last year
See how your current site measures up
Including +310% organic traffic at Raincoat Claims Consulting and a 100 Lighthouse score at Homemakers Interior Design.
In their words.
From the clients behind the launches above.
The quality of our work lives in the details, and I needed our first website to carry that through. Rivet Bay built a site as beautiful as the spaces we design, and clients feel it before we ever speak.
Brianna V.Homemakers Interior Design
1 of 2
Strategic thinking. Refined design.
Meticulous development.
Free Instant Audit
How does your website score on speed and SEO?
Slow websites lose visitors and ground in both Google rankings and AI answers. Enter your domain and we will run a live Lighthouse audit through Google PageSpeed Insights, right here on the page.
Run your audit.
For reference: typical WordPress builds load in three to five seconds. The scores on the right are from this site, which is statically compiled and served from the edge. That is the benchmark we build every client to.
Lighthouse scores
100
Performance100
Accessibility100
Best Practices100
SEOCore Web Vitals
First Contentful PaintHow quickly something first appears
0.4sgood
Largest Contentful PaintHow quickly the main content renders
0.8sgood
Total Blocking TimeHow long the page ignores input
0msgood
Cumulative Layout ShiftHow much the layout jumps around
0good
A clear process. A fixed timeline.
No vague retainers, no rolling timelines. Four steps from first call to a custom website that earns its keep.
Discovery audit.
30 minutesA focused call on your goals, audience, and current search benchmarks.
Written scope.
48 hoursEvery page, integration, a flat price, and a firm launch date, in writing.
Weekly deployments.
2 to 4 weeksWatch the build take shape on a private staging server, week by week.
Search visibility.
OngoingWe index your pages and register the structured data AI engines cite.
Most launches: four to six weeks from first call to live.
Questions we hear in every first call.
Straight answers on pricing, timelines, ownership, and how search is changing. If yours is not here, ask us directly.
“Every project gets my direct attention, from the first call through launch.”
Missed a question? Write me at mike@rivetbay.com.
Every Rivet Bay project is quoted as a flat rate after a short scoping call, based on your business goals, technical requirements, and features. Because everything is designed and built custom, with no templates, there is no one-size price list. We are not the cheapest option, and not the most expensive. Pricing reflects the strategic positioning, custom engineering, and design quality required to build a digital asset that compounds in value over time.
A custom marketing platform typically takes 4 to 6 weeks to design, develop, and content-map. Larger projects can require 8 to 12 weeks. The usual bottleneck in web projects is copywriting and asset gathering, not development. Because we handle strategic copywriting in-house, projects launch predictably and on schedule.
A template or WordPress site serves a simple brochure adequately, but it introduces compounding liabilities for a growing business: plugins account for the vast majority of WordPress vulnerabilities, and third-party code slows pages down. A custom-built site costs more up front and pays it back in speed, security, and search performance. We build custom architectures on Next.js with no plugin dependencies, sub-second load times, and far less to maintain.
SEO is a compounding asset, not an overnight switch. Meaningful ranking growth typically takes 4 to 6 months of active indexing. We structure campaigns in 90-day phases: first resolving code and speed, then launching targeted high-intent pages, then accelerating editorial content. Be wary of anyone promising instant page-one placement.
Answer Engine Optimization (AEO), also called Generative Engine Optimization (GEO), is the practice of structuring a website's content, data, and schemas so AI assistants like ChatGPT, Perplexity, and Claude cite your business as an authoritative source in their answers. A growing share of qualified search now happens inside conversational AI rather than on a traditional results page. We optimize for classic search and AI answers at the same time.
AI engines reward sites that are easy to extract from and trustworthy to cite: open crawling access for AI crawlers such as GPTBot and PerplexityBot, structured factual data, direct-answer writing, and third-party authority references. We configure all four so your platform is the most reliable source an AI engine can find on your topic.
Yes, completely. Some agencies bury IP-retention clauses in their contracts, effectively holding the design and codebase hostage. When your project is complete and paid for, 100% of the design, code, copy, and domain configuration transfers to your company in writing.
Yes. Rivet Bay is based in Weymouth, Massachusetts, on Boston's South Shore, and works with clients nationwide. Every part of the process, from the discovery call to weekly staging reviews, runs just as well remotely, and several of our longest-running clients operate in other states.
Ready to build something
extraordinary?
Pick a time that suits you. We will walk through your goals, identify what is holding your current site back, and send a flat-rate written proposal within 48 hours.
A free 30-minute video call, shown in your timezone (UTC).
B2B Digital Strategy Session
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