Question 1

Do manufacturers really win business from their website?

Accepted Answer

Increasingly, yes — because the qualifying happens there. Design engineers and procurement teams build shortlists by researching suppliers online before they ever make contact. A site that answers their technical questions gets onto the list; a vague one gets filtered out silently.

Question 2

Should I really publish my capabilities and specs?

Accepted Answer

For the work you want, yes. Vagueness feels safe but it gets you ruled out, because buyers can't qualify what they can't see. You control the detail — publishing your real capabilities and certifications is what keeps you on serious shortlists.

Question 3

What's the single biggest miss on manufacturer sites?

Accepted Answer

Making buyers work to qualify you — hiding capabilities behind a phone call, trapping specs in PDFs, and burying the RFQ. Technical buyers reward the supplier who answers their questions up front and makes requesting a quote effortless.

Question 4

Isn't SEO different for industrial B2B?

Accepted Answer

The fundamentals are the same, but the searches are narrower and more technical — by process, material, tolerance, and industry. That's an advantage: specific capability pages written in buyers' language face far less competition than broad terms, and they attract exactly the buyers you want.

The Manufacturer Website Checklist

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